![]() We highly recommend to be as proactive as possible, and run pre-save campaigns and giveaways or contests to encourage your fans to follow you on Spotify. ![]() In recent webinars, Spotify announced that they are working on even more features to reach your followers and take advantage of the work you have put into growing your audience on the platform. The more precise of a picture the algorithm is able to draw from your listeners, the more likely it is to recommend you to the right people with a similar taste. Targeting is one of the most important things the algorithm is optimized to do, and as your followers grow, you essentially feed the system with information to profile your audience. Release Radar and Discover Weekly are massive drivers for streams, especially at the beginning of a release cycle and help kickstart your song to a targeted audience. Even though Spotify doesn’t have a dedicated feed for fans to discover your music, they mainly use their top performing algorithmic playlists to surface your new release among your peers. Well - as for so many other topics, the answer is: THE ALGORITHM.īut don’t be scared, algorithms are your friend, and when approached with the right strategy can be used in your favor to stand out from the crowd. Clearly Spotify doesn’t have a feed where followers can immediately see when their favorite artists are releasing new songs, so why even bother? Spotify Followers can easily be misinterpreted as being less relevant of a value than they really are.
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